Adding colored edges to your business cards is one of the simplest ways to create a stunning business card that people will remember and act upon. Business cards are like any other marketing and personal branding tool, their purpose is to create interest in you and your business. Having a well-designed and attractive business card is essential. But it's only useful if the person holding it is convinced to call or email you. Using a thick card stock and a colored edge on your business card will make it memorable and the receiver more inclined to get in touch. Below is some more information about how we create business cards with colored edges and what you can expect your cards look like.
Card stock thickness for edge painting
Not every business card stock can hold color on the edges. In order to achieve this effect, you'll need to be comfortable going with a relatively thick card stock. We usually recommend a 220 stock card. However, it is also possible to use 110 thickness business cards as well. The color won't be as noticeable on 110, but it will have some of the effect you're looking for to an extent. We have several different sample cards you can pour over at our austin studio. So please feel free to come by and look at all the different edge-color business cards we've created for other clients. Using 220 stock has the added advantage of a heavy feel in the hand which (although it is still very reasonably priced) conveys an element of class and premium quality that is difficult to achieve with a thinner business card.
How color is applied to the edge of the business card
This is a relatively simple process. Simple, but not easy. Color can be applied to the edge of the card by using an airbrush machine. We prefer a light dusting of paint, applied evenly and in multiple coats. This prevents bleeding and allows for the paint to be applied evenly and without "clumpiness". The cards are held firm using a small vice clamp. They're rotated slowly while the paint is being applied. For multiple-edge colors, we clamp the vice firm and in one single place and wait for each side to dry before switching colors and painting the other sides of the card.
How our customers feel about edge painting
Tim Howard, Founder & CEO, irsmartt.com
“I was attending my first industry association conference last year. As a consultant in the investor relations, I knew it was important to make a good impression. We made two key marketing decisions. First, I bought new business shoes for the conference floor. And second, I invested in thick color-edged business cards. The business cards were by far the better use of marketing $$$. Managers at multi-national companies were literally floored when I handed them my business card. The CFO of T-Mobile quizzed me about them for 10 minutes. High-quality, thick, letterpress cards with a colored edge are quite literally the best marketing decision you can make. Thanks for convincing me to do this Nicole, I owe you one.”